Press

KRAVE Inks Agreement with Level One Marketing to Enter Club Warehouses

Creator of innovative, contemporary jerky products to debut club-exclusive flavor assortment packages.

DANVILLE, CA, May 1, 2013 – Level One Marketing, a club broker business development specialist, today announced that it has formed a strategic partnership with KRAVE JERKY, a maker of artisanal jerky snacks made using only high-quality ingredients, to develop and execute a strategic plan for entering the club retail channel. Under the agreement, Level One will provide advisory services to optimize KRAVE’s presence in club warehouses, including distribution, packaging, product selection and promotion.

“Level One was extraordinary in its ability to create a cooperative plan to get us in front of Costco buyers and assure our success in its warehouses,” said Jonathan Sebastiani, Founder and Chief Executive Officer, KRAVE. “In Costco, we see a unique and powerful channel to extend our business and create awareness for our products. It’s comforting to me as a CEO to know that we have a strong, knowledgeable partner at the table to help us plan our future at retail. From pricing to flavor assortment to managing our road shows to executional issues, Level One has been awesome.”

“We couldn’t be happier to introduce club members to KRAVE JERKY. Its unique, high- end healthful jerky is exactly the kind of product that delights members as they ‘treasure hunt’ in the warehouse,” said Jeremy Smith, Chief Operations Officer, Level One Marketing. “Club Members love discovering unique artisanal products, and we’re confident they will find KRAVE to be a flavorful, contemporary alternative to the jerky they know from convenience stores.”

Based in California’s wine country, KRAVE imbues its products with the reverence for quality – from ingredients to process to packaging – expected of the world-class wine produced in neighboring vineyards. Already available in premium outlets like Safeway and Virgin Airlines, KRAVE will debut at San Francisco Bay Area club warehouses in May and in the Pacific Northwest in June. Packages are expected to include a wide selection of innovative flavors like basil citrus and lemon garlic (turkey); chili lime, curry, garlic chili pepper and pineapple orange (beef); and smoky grilled teriyaki (pork).

About Level One Marketing

Level One is a premier club brokerage firm specializing in representation, business strategy and product development. Its founding team, brothers Jonathan and Jeremy Smith, have nearly fifty years of experience from inside the club channel and the advertising and graphic arts industries, providing Level One with unique insider knowledge on how to foster performance in the club channel environment. The company has successfully introduced startup and established brands in productcategories including snack food, dairy products, natural foods and energy drinks. Level One is based in Danville, California with a satellite office in Indianapolis.

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Shawn Roberts
TallGrass Public Relations
415-305-6456
shawn.roberts@tallgrasspr.com